this great I love it just making me giggle like a little you know I think one of the greatest joys for me at least is when you come across art or work or even commercials which is what I'm going to be talking about today um which really inspires you really puts a smile on your face and really makes you [Music] happy have you Bo and fastic it's kind of sweet in the show the dummy will bounce in your head bo bo bo I've been wanting to talk about this for so long I think this series of videos made by Haribo to advertise this stuff is one of the best advertising campaigns I have come across in so long and they always bring me so much joy whenever I watch one and they've been going on a few years now and I do get serve these ads quite a lot and a are one of the few ads that I was watch to the end every time they pop up I think they're absolutely hilarious I butan if you haven't come across them what it the whole premise is is that grown-ups in grown-up situations so police officers fishermen boxers were squaring off before a mat it brings me so much joy just thinking about these ads I absolutely love them they are in these situations where they're going through standard adult stuff and somewh opens harabo and then when the adults actually speak to each other find him yeah we are the police and I think they really take you back as an adult to that feeling that you had when you were a kid and you got excited about a bag of sweets any sweets not just Haribo and they capture this thing so well and I'm sure they must have sold bucket loads of their star mixes and Fantastics they are just fun to eat because of all the shapes and stuff as well now the core of why I really wanted to make this video en jooy these apart from that is because I think it teaches us something about the way in which we communicate or a lot of the time on the internet and in modern corporate Communications where I do a lot of work um the ways people don't communicate and how they don't address basic human needs basic human desires basic human emotions or play to any of that at all and this is where a lot of communications fail so don't expect every company out there every organization out there that's doing an ad or corporate comms or whatever it might be to start having adults being voiced over by kids that's ridiculous it works in this particular instance but the point that I'm making is it ties into this innate thing inside of us that desire to play to have fun um and a connection to perhaps childhood that a lot of adults have lost and I think it's a really important thing to think about so how can we translate this into internal Communications corporate Communications because this is the world I'm really interested in advertising tends to do a better job of this even though in the last few years I dare say that is declining quite a lot because everything's got so data driven um and is meant to be 5 Seconds long no more or they're scared people are going to lose interest I definitely think these ads prove that wrong um but how can we communicate better on a day-to-day and a corporate level I think one of the things a lot of organizations have got to do is come back to that purpose that every organization loves to Rave about what is our company purpose what is it we're trying to achieve how do we how what is it that we're instilling in our employees or employees are living that we want them to live and breathe and speak every day and they need to bring that back to Communications and again where I think you can really win with this is by talking to people like people appealing to their humor appealing to their sense of Pride um appealing to basic core human emotions and then getting to the messaging afterwards um a lot of the time during corporate training sessions talking about how to present on camera how to write scripts all those sorts of things I tell people to look at Simon cynic's Golden Circle starting with why and Simon cynic puts this so much more eloquently than I ever can um but is all about appealing to those basic human wants and needs and desires and emotions and making an emotional connection before you deep dive into as he puts it features and benefits and how much of a discount you get on something um because of the way our brains process stuff our newest brain our Homo Sapien brain our neocortex corresponds with the what level the neocortex is responsible for all of our rational and analytical thought and language the middle two sections make up our limic brains and our lyic brains are responsible for all of our feelings like trust and loyalty it's also responsible for all human behavior all decision-making and it has no capacity for language in other words when we communicate from the outside in yes people can understand vast amounts of complicated information like features and benefits and facts and figures just doesn't drive Behavior I think it's something that is being more and more lost in modern communication so when I saw these ads it got me so excited and so happy as well to get to make a video and eat tons of these and share them with my little boy of course I swear I've been doing that the fried egg is my least favorite one but it's still so good I love these things coming back to the purpose of this though why I wanted to have this little rant one because it's incredible a piece of work it's so funny it's so sweet um and I think everybody I've spoken to everyone I've showed this ad to just absolutely loves it unreservedly people really dig this then number two is what we can learn from the ad as well as being cute and funny and a sweet thing why it appeals to people so much is really interesting that connection with emotion that connection with our desires our needs um and that innate human feeling that innate feeling that so many of us have it sounds wanky saying innate human feeling but that innate feeling so many of us have that we want to reconnect with our childhoods and I think it does that so well and they plug in a pretty cool product too I think particularly in the commercial space this kind of thing is lacking a little bit and that's another thing these ads seem so perfectly timed with everything that's going on in the world because they do just provide this little bit of escapism this little Joy which I really really really love as well you can tell I'm incredibly passionate about these it's rare that I see adverts which grab my attention this well really sort of uh Stoke emotions this well I think in the UK particularly people look to Christmas advertising every year to sort of go back to this kind of level of work the traditional advertising which you see that would pull heartstrings and uh stir emotions but I really don't think you get so much of that nowadays with with most advertising uh I think a lot of brands are just spending way less and doing lots of online ads and these have been pushed as online ads and I really hope they've been hugely successful and proved to all the brands that this kind of thing can be done I'm so sick of really boring popup ads designed for socials that don't do anything don't say anything don't kind of tell any of much of a story anymore they don't connect with you on any level other than trying to tell you what a good deal you're getting or a lot of advertisers of people I guess trying to create a sense of need and there's a very negative approach to a lot of advertising now um the criticism a lot of people leveled at the Apple ad um that I talked about in the last video I posted um where they said it was creating sort of negativity instead of positivity um I think a lot of other people do that a lot more in a lot more sort of rope fashion with every single ad that they put out and all those trading 2 on2 ads and all that sort of rubbish that you see on YouTube now I love that someone's come along and brought just a little bit of positivity and hope and happiness back to the world I'm going to leave the rant there I hope you enjoyed this I have so many more harabo in the bag but also really cool pieces of work that I've come across over the last few months that I want to talk about anyway I'm going to go I'm going to enjoy these haribon and um take care see you soon like subscribe if you liked it and um can't wait to talk about more cool stuff that matters to creatives and make some other cool videos about creativity very soon take care see you bye oh oh they smell so good they really do all right what do we got here Coke bottle they are really nice they do make you GLE that a little kid obviously I don't have a little kid voice anymore I need to find the voice changer I love these little ring things these are so cute in the there we go got on like a ring they are just fun to eat cuz of all the shapes and stuff as well it's really true they um he's a little bad actually yeah these really good nice and soft and sort of pillowy that's good them tasting harab Sor speaking of mouth for like wine I'm a connoisseur I want my son to have the bed little love heart