The Business of Creativity

2023 - 4 lessons about Video in Business from TwentyThree Summit

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Monday 20 May 2024
It was a year ago now, I flew home from The TwentyThree Summit, the in-person manifestation of their hugely successful Video Days online events.. and wow were there a lot of really interesting, insightful and incredibly nice people sharing their thoughts on Video in Business!

So.. I distilled just a tiny slice of what I took away from the event into this video. I hope anyone using video in business will find this helpful.

00:08 What is TwentyThree Summit?
00:43 I love Copenhagen
01:19 Lesson 1 - Trust Building
02:25 - Lesson 2 - Ackermann
03:54 - Lesson 3 - Biites.com
05:03 - Video Days online
05:31 - Lesson 4 - Eric Fulweiler from Rival

In the video I share what I learned about trust in marketing, insights about types of video used in growing a business and a bombshell about the biggest thing brands do wrong in general (not just with video)

I also promised some links, so here they are too:

Video Days http://videodays.twentythree.com
The webinar panel I appeared on: https://videodays.twentythree.com/meet-the-video-people/
Biites.com - https://biites.com
Ackermann - https://www.linkedin.com/company/ackermann-emailbureau/
Learn all about TwentyThree's all-in-one Video platform at https://www.twentythree.com/

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